Course curriculum

  • 1

    Welcome

    • Welcome!

    • Becoming Familiar with the Thinkific Learning Platform

    • Accept Copyright

    • Handouts & Materials

  • 2

    An Introduction to Communications and Human Capital

    • An Introduction to Communications and Human Capital

    • Video: Emphasis on Communications at Trailblazer

    • Communications & Human Capital

    • What are effective communications?

    • Activity: One-Way and Two-Way Communications

    • Effective Communications

    • Communicators

    • Quiz: Formal and Informal Spaces

    • Quiz: Formal and Informal Spaces​

    • Reflect and Share

    • Goals, Target Audiences, and Communications Channels

    • Activity: Case Study

    • Case Study Wrap Up

    • Wrap Up

  • 3

    Branding, Marketing, & Storytelling

    • Introduction

    • Brand

    • Employer Brand & Employee Value Propositions

    • Employee Value Proposition

    • Defining Your Brand Part 1

    • Defining Your Brand Part 2

    • Define Your Brand Part 3

    • Define Your Brand Part 4

    • Marketing

    • Journey Mapping

    • Video: Journey Mapping

    • Journey Mapping Handouts

    • Journey Mapping Process

    • Examples of Effective Branding and Marketing

    • Tracking Progress

    • Case Study: Part One

    • Case Study: Part Two

    • Reflect: Case Study

    • Storytelling

    • Storytelling

    • Incorporating Storytelling into Branding and Marketing

    • Case Study

    • Reflect: Case Study

    • Case Study Highlights

    • Wrap Up

  • 4

    Human Capital: Communications Planning

    • Communications Planning Introduction

    • Why Planning Communications Matters

    • Types of Communications Plans

    • Key Components of Communications Plans Part 1

    • Quiz: Key Components of Communications Plans Part 1

    • Key Components of Communications Plans Part 2

    • Quiz: Key Components of Communications Plans Part 2

    • Key Components of Communications Plans Part 3

    • Key Components of Communications Plans Summary

    • Choose Your Case Study

    • Case Study Key Takeaways

    • Wrap Up

  • 5

    Course Close

    • Congrats!

See the Reviews

5 star rating

Communication and Employer Brand

Kirk Koennecke

Clear, usable content, with great templates and examples relevant to my work.

Clear, usable content, with great templates and examples relevant to my work.

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