Course curriculum

  • 1

    Welcome

    • Welcome!

    • Becoming Familiar with the Thinkific Learning Platform

    • Accept Copyright

    • Handouts & Materials

  • 2

    An Introduction to Communications and Human Capital

    • An Introduction to Communications and Human Capital

    • Video: Emphasis on Communications at Trailblazer

    • Communications & Human Capital

    • Effective Communications

    • Activity: One-Way and Two-Way Communications

    • Effective Communications

    • Communicators

    • Quiz: Formal and Informal Spaces

    • Quiz: Formal and Informal Spaces​

    • Reflect and Share

    • Goals, Target Audiences, and Communications Channels

    • Activity: Case Study

    • Case Study Wrap Up

    • Wrap Up

  • 3

    Branding, Marketing, & Storytelling

    • Introduction

    • Brand

    • Employer Brand & Employee Value Propositions

    • Employee Value Proposition

    • Defining Your Brand Part 1

    • Defining Your Brand Part 2

    • Define Your Brand Part 3

    • Define Your Brand Part 4

    • Marketing

    • Journey Mapping

    • Video: Journey Mapping

    • Journey Mapping Handouts

    • Journey Mapping Process

    • Examples of Effective Branding and Marketing

    • Tracking Progress

    • Case Study: Part One

    • Case Study: Part Two

    • Reflect: Case Study

    • Storytelling

    • Storytelling

    • Incorporating Storytelling into Branding and Marketing

    • Case Study

    • Reflect: Case Study

    • Case Study Highlights

    • Wrap Up

  • 4

    Human Capital: Communications Planning

    • Communications Planning Introduction

    • Why Planning Communications Matters

    • Types of Communications Plans

    • Key Components of Communications Plans Part 1

    • Quiz: Key Components of Communications Plans Part 1

    • Key Components of Communications Plans Part 2

    • Quiz: Key Components of Communications Plans Part 2

    • Key Components of Communications Plans Part 3

    • Key Components of Communications Plans Summary

    • Choose Your Case Study

    • Case Study Key Takeaways

    • Wrap Up

  • 5

    Course Close

    • Congrats!

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