Course curriculum

    1. Welcome!

    2. Becoming Familiar with the Thinkific Learning Platform

    3. Accept Copyright

    4. Handouts & Materials

    1. An Introduction to Communications and Human Capital

    2. Video: Emphasis on Communications at Trailblazer

    3. Communications & Human Capital

    4. What are effective communications?

    5. Activity: One-Way and Two-Way Communications

    6. Effective Communications

    7. Communicators

    8. Quiz: Formal and Informal Spaces

    9. Quiz: Formal and Informal Spaces​

    10. Reflect and Share

    11. Goals, Target Audiences, and Communications Channels

    12. Activity: Case Study

    13. Case Study Wrap Up

    14. Wrap Up

    1. Introduction

    2. Brand

    3. Employer Brand & Employee Value Propositions

    4. Employee Value Proposition

    5. Defining Your Brand Part 1

    6. Defining Your Brand Part 2

    7. Define Your Brand Part 3

    8. Define Your Brand Part 4

    9. Marketing

    10. Journey Mapping

    11. Video: Journey Mapping

    12. Journey Mapping Handouts

    13. Journey Mapping Process

    14. Examples of Effective Branding and Marketing

    15. Tracking Progress

    16. Case Study: Part One

    17. Case Study: Part Two

    18. Reflect: Case Study

    19. Storytelling

    20. Storytelling

    21. Incorporating Storytelling into Branding and Marketing

    22. Case Study

    23. Reflect: Case Study

    24. Case Study Highlights

    25. Wrap Up

    1. Communications Planning Introduction

    2. Why Planning Communications Matters

    3. Types of Communications Plans

    4. Key Components of Communications Plans Part 1

    5. Quiz: Key Components of Communications Plans Part 1

    6. Key Components of Communications Plans Part 2

    7. Quiz: Key Components of Communications Plans Part 2

    8. Key Components of Communications Plans Part 3

    9. Key Components of Communications Plans Summary

    10. Choose Your Case Study

    11. Case Study Key Takeaways

    12. Wrap Up

    1. Congrats!

About this course

  • $250.00
  • 56 lessons
  • 0.5 hours of video content