Course curriculum

  • 1

    Welcome

  • 2

    1 | Introduction to Instagram

    • 1 | Introduction

    • 1.1 | Global Internet & Social Media Usage

    • 1.2 | What is Instagram?

    • 1.3 | Why Use Instagram for Recruitment?

  • 3

    2 | An Effective Recruitment Strategy

    • 2 | Introduction

    • 2.1 | One: Develop Your Employer Brand

    • 2.2 | Two: Utilize Your Employer Brand to Guide Strategy

    • 2.3 | Three: Create and Track Metrics

    • 2.4 | Four: Reevaluate Strategy

    • 2.5 | When to Hire a Pro

    • 2.5 | Reflect and Share

  • 4

    3 | Getting Started with Instagram

    • 3 | Set up Your Account on Instagram

    • 3.1 | Navigating the App

    • 3.2 | App Features

    • 3.3 | Instagram Help

  • 5

    4 | Best Practices to Create Engaging Instagram Experiences

    • 4 | Optimize Your Profile

    • 4.1 | Content is King

    • 4.2 | Engagement is Queen

    • 4.3 | Learn and Adapt

    • Resources

  • 6

    Course Close

    • Wrap Up

    • End of Course Survey Instructions

    • End of Course Survey

    • Congratulations

Ready?

Get 12-months access and a certificate and digital badge upon completion.